How YouTube is Impacting Current and Future College Students

Josie Ahlquist

“YouTube is an art medium; a technology which allows listeners to become singers, watchers to become actors and consumers to become producers creating new original works and supplementing existing ones.  It allows everyone to have a voice that can be heard and face that can be seen” (Cayari, 2011, p. 24).

 YouTube is changing the landscape of the digital world.  This video sharing site receives billions of viewers daily, the latest reports show that more than half of viewers are students.  “Teens constitute the dominant demographic on YouTube in terms of their viewership, comments, rating and other feedback mechanisms” (Chau, 2010, p. 65).

YouTube, created in 2005 is now the third most visited website in the world (Cayari, 2011).  From how-to and music videos to daily vlogs and live concerts, all levels of engagement are being activated.  Being part of the YouTube community crosses all forms of social media, as…

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